From 14-17 November the XVI Borsa Mediterranea del Turismo Archeologico will take place in Salerno, Italy. Held under ICCROM patronage, this international exchange aims to promote archaeology and archaeological destinations as well as cultural dialogue. The event will include the participation of private and public cultural organizations, archaeologists and tourist operators from around the world.
Cultural heritage for which kind of tourism?
This is the theme chosen for the VII International Meeting of Archaeological and Tourist Reviews, a now regular feature at the Borsa Mediterranea del Turismo Archeologico. The session has been jointly organized by ICCROM and Archeo magazine. It aims to propose a framework for discussion between representatives from the fields of cultural heritage and tourism. The Director-General of ICCROM, Stefano De Caro, will participate along with UNWTO Secretary General, Taleb Rifai, newly-elected Director of the Heritage Centre world Arab countries, Mounir Bouchenaki, and heads of the major specialized international specialist magazines.
Borsa Mediterranea del Turismo Archeologico, Paestum, Basilica Paleocristiana, Friday, 15 November 2013 (15:00 – 18:00). This event will be open to the public.
Thanks to advances in technology and the steady growth of the tourism phenomenon, the planet’s inhabitants have traveled and interacted with other cultures like never before. What becomes more evident is the paradox that cultural heritage, while subject to an ever- expanding demand for tourism, has never been so threatened. If the protection of cultural heritage is primarily the responsibility of national institutions, what relationship can be developed with connected fields such as tourism?
Tourism as a vehicle for dialogues between cultures. Cultural knowledge cannot be conceived without dialogue and exchanges. Can tourism, with the help of new media, help us rise to the challenge of increasing these dialogues? Can a more fruitful cooperation between tourist operators and cultural institutions respond to the needs for better communication on culture in the context of tourist circuits?
Journalists wishing to cover the event are invited to contact ICCROM via telephone (+39) 348 524 0248, or by email: firstname.lastname@example.org